Power of the people in Superbowl Ads
I can't help it. I was a marketing major. As much as I love the superbowl, I turn the volume UP when the ads come on. Advertisers sock hundreds of thousands of dollars and the biggest names in advertising into making great commercials. At the top of my list of favorites are the sheer hilarity of the Betty White snickers ad (who can dislike the surprise of Betty White getting tackled in mud?) and I loved the Google ad for its sheer simplicity (like Google), assumption of the intelligence of its audience, and brilliant correspondence with the product. A great story and ad.
But the big winner is Doritos. Their ads were phenominal. According to USA Today's ad meter, of the top 16 ads, four were Doritos (Dog Collar, "hands off my mama", casket, and dorito-ninja). The amazing thing about them is that they were all dreamed up, produced and shot by amateurs.
Doritos ran a competition on their website and people submitted great entries. One friend told me that 'Dog Collar', ranked second on the ad-meter, only cost $300 to shoot. But the creator of that ad won $600,000 for making an ad that placed second. Doritos is brilliant in this regard. They saved all the money of hiring an advertising firm and got the best products. They beat out Bud Light, Mororola, Vizio, Denny, Intel, Teleflora, Honda,Sketchers and Taco Bell. They blew away the overpriced, overproduced, overcelebretized GoDaddy rubbish.
The big lesson here? Release the power of the people for maximum impact.
As it relates to the church, most of the potential is in the pews. The most creativity, passion, humor, and love is in the laity. The best ideas, the most significant impact, the greatest power is in ordinary people.
Not only does this follow from our 'Dorito' lesson, but it is all over the scriptures. When Jesus came, he picked ordinary unschooled men. He transitioned religion from an elite high priesthood to a 'kingdom of priests'. He invested deeply in people, then let them lead. The early church exploded without stringent applications, high barriers, long educations and formal systems. It was all about the power of the Holy Spirit in ordinary people. Extraordinary stuff happens when God blasts his power through regular people.
A.B. Simpson got this. His passion was to break through the power structures and ennoble normal people for ministry. He was right. Jesus was right. The principle is just true. And Doritos proved it for us once again.